Mobile Phones: "XYLOPHONE" TV Commercial by Drill Tokyo

Type of Entry: Product & Service
Category: Commercial Public Services
Title: XYLOPHONE
Advertiser/Client: NTT DOCOMO
Product/Service: MOBILE PHONE
Entrant Company: DRILL Tokyo, JAPAN
Advertising Agency: DRILL Tokyo, JAPAN
2nd Advertising Agency: DENTSU Tokyo, JAPAN
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Copywriter: Noriko Yamada
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Advertiser's Supervisor: Masato Kabasawa
Account Manager: Ayako Yoshinoya
Account Supervisor: Toru Murakami
Production Company: ENGINE PLUS Tokyo, JAPAN
2nd Production Company: DRAWING AND MANUAL Tokyo, JAPAN
Director: Seiichi Hishikawa
Producer: Toshifumi Oiso/Hideyuki Chihara
Editor: Hitoshi Kimura
Sound Design/Arrangement: Kenjiro Matsuo
Post Production: Digital Garden
Brief Explanation:
The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to stimulate and enhance social awareness of forestry
preservation.
The advert shows a ball running down a wooden track which in turn plays music in a style of a Xylophone.
The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials just like the product itself.
The sales of forest-thinning materials will become the funding source
for the forestry preservation.