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Examples: USA, Monster.com, BBDO NEW YORK, Monster’s redesigned Web site - Are you in the right job?

Ads Archive / TV, Cinema, Viral, Online ads

Monster.com: Beam

TV-Spots   BBDO NEW YORK
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Released: January 2009
Advertiser: Monster.com Monster.com
Agency: BBDO NEW YORK BBDO NEW YORK
Country: USA USA
Category: Commercial public services Commercial public services
Tags: tv-spot tv-spot

Credits:

“We did a lot of homework, we talked to people about what their mood was and about what their aspirations were,” said John Osborn, the chief executive of BBDO New York, part of the Omnicom Group, which created the campaign.

“Are you in the right job?” the ads ask. It is a high-profile campaign that promotes Monster’s redesigned Web site.