Advertising campaign "Transport For London - Do the test"
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MOTOR CYCLE SAFETY: Awareness test
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | March 2008 |
| Advertiser: | Think! Road Safety in London  |
| Brand name: | MOTOR CYCLE SAFETY |
| Agency: | WCRS |
| Country: | United Kingdom |
| Category: |
Public health & safety
|
| Awards: |
Cannes Lions 2008 Film Gold
Meribel Ad Festival 2008 Integrated Cristal
Epica Awards 2008 Film Silver
Creative Circle 2009 Gold
|
| Tags: |
tv-spot
Creativity
Social Advertising
Best of the month
Cannes 2008
Award show winner
Viral
Creative review
Work
Cannes Prediction 2008
|
Credits:
Synopsis
The audience are asked to take an awareness test, counting the number of passes between a group of basketball players. A voice-over then announces the answer, before revealing the true test was something different entirely. By doing this the viewer is able to experience a phenomenon called 'attention blindness' first hand - a major factor in cycling accidents in the UK. The ad ends with the title - 'It's easy to miss something you're not looking for. Look out for cyclists'.
Category: Public Health & Safety
Title: AWARENESS TEST
Advertiser: TRANSPORT FOR LONDON
Product/Service: CYCLE SAFETY
Advertising Agency, City: WCRS, London
Country: UNITED KINGDOM
Advertising Agency, City: WCRS, London
Country: UNITED KINGDOM
Creative Director: Yan Elliott/Luke Williamson
Copywriter: Tom Spicer/Simon Aldridge
Art Director: Kit Dayaram/Vince Chasteuneuf
Agency Producer: James Letham
Account Supervisor: Fergus Adam
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Symthe
Director: Chris Palmer
D.O.P/Lighting Cameraman: Ben Seresin
Editor: Paul Watts
Sound Design/Arrangement: Wave
Post Production: Glassworks
Title: AWARENESS TEST
Advertiser: TRANSPORT FOR LONDON
Product/Service: CYCLE SAFETY
Advertising Agency, City: WCRS, London
Country: UNITED KINGDOM
Advertising Agency, City: WCRS, London
Country: UNITED KINGDOM
Creative Director: Yan Elliott/Luke Williamson
Copywriter: Tom Spicer/Simon Aldridge
Art Director: Kit Dayaram/Vince Chasteuneuf
Agency Producer: James Letham
Account Supervisor: Fergus Adam
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Symthe
Director: Chris Palmer
D.O.P/Lighting Cameraman: Ben Seresin
Editor: Paul Watts
Sound Design/Arrangement: Wave
Post Production: Glassworks
