MOTO V10: David Beckham

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Released:	May 2009
Advertiser:	Motorola Korea
Brand name:	MOTOROLA
Agency:	Diamond Ogilvy
Country:	South Korea
Category:	Home electronics & audio-visual

Credits:

This new TVC from Diamond Ogilvy Seoul satisfies both two different lifestyle groups of people, the one prefers a sense of chic and modern, while another prefers a sense of hot and sexy. In addition, it conveys the key message, one can be more stylish with both black and red colors of MOTO V10 by friendly approach of user's voice from their normal life. Each talent tells his/her color preference as they talk to a person next to them. And finally David Beckham, who's known as one of the world fashionista, appears surprisingly and suggests to pursue both black and red simply as a MOTO V10.

Client: Motorola Korea
Agency: Diamond Ogilvy, Seoul
Production Company: Africa
Director(s): Kwangsuk Kim
Creatives: wain choi (Chief Creative Officer)
Yongsun Kim (Creative Director)
Jongok Shin/ Chohee Yu (Art Director)
hoyoung kim (Copywriter)
Seunghoon Hong (Agency Producer)
Country: Korea (south)