MOVISTAR SUPER DAYS: Angelina

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Released:	July 2009
Advertiser:	MOVISTAR
Agency:	YOUNG & RUBICAM PERU
Country:	Peru
Category:	Commercial public services
Tags:	Cellurar Operator

Credits:

Young & Rubicam Peru launches this weekend a campaign to communicate Movistar Super Days, oriented to Pre-Pay clients from the mobile telephone operator.

The particularity of this campaign is that it involves real participation of some creatives, General Manager and the Executive Producer from the agency, representing themselves and trying to “sell” their client an extravagant and onerous commercial for this campaign, with Angelina Jolie included. The funny thing is that the client loves it and apparently money or resources are not an issue: the only thing “preventing” the realization of this commercial is the star, as she is not available.

“Nevertheless, in the process of narrating the failed super spot, we end up communicating precisely the message, including the logistics of the Super Days to the fullest. It’s all about a message so powerful by itself, that resists and even exceeds the ‘no-realization’ of an extravagant super spot to announce it.” sustains Flavio Pantigoso, the campaign’s Creative Director.
The spot was directed by Ricardo Maldonado, from Cinesetenta, and it was filmed in the agency’s own premises. This is the first of a series that will be exhibited during the period of the campaign.



Midia: Television
Country: Peru
Title: “Angelina”
Client: Telefónica Móviles
Brand: Movistar
Agency: Young & Rubicam Perú
Executive Creative Director: Flavio Pantigoso
Copywriter: Flavio Pantigoso
Art Director: Christian Sánchez
Agency Producer: Patricia de la Cuba
Producer Assistant: Andrea del Valle
Production: Cinesetenta, Lima
Director: Ricardo Maldonado
Direction Assistant: Piero Varda
Photographer: Mario Bassino
Art Direction: Reichart de Alcocer
Editor: Jaime Oyakawa
Executive Producer: Paola Pastrana
Audio: Digital Audio Studios, Lima
Audio Producer: Ricardo Núñez, Claudia Incio
Audio Operator: Erick Falcón
Account Director: Eduardo Grisolle
Account Supervisor: Manuel Ahumada, Manuel Bellido
Client Approval: Luis Eduardo Garván, Catherine Sevillano