Movistar: Any Given Monday

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Released:	October 2009
Advertiser:	MOVISTAR
Brand name:	MOVISTAR
Agency:	Y&R Peru
Country:	Peru
Category:	Commercial public services
Tags:	Cellurar Operator

Credits:

Any Given Monday, Peruvians find out vika Y&R Peru that connected can do more. The new Movistar's promise brand to celebrate Peru's booming moment (economically, creatively, culturally, etc), after years of several difficulties.In a diverse and often fragmented country, utopia plays a role when people decide to sum up simple or big decisions and get connected each other for the collective purpose of bringing up the country to a superior level. Celebreted cultural references are included, like quotations from Cesar Vallejo (greatest Peruvian poet) and Mario Vargas Llosa (the most important Peruvian writer). The most famous sentence of his most famous novel character ("Zavalita", an emble of disenchantment): "When did Peru fucked up", is converted to: "When did Peru got straigthen out".


Client: Movistar
Agency: Y&R Peru
Production Company: FatFreeFilms, Lima
Director(s): Milovan Radovic
Creatives:
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sanchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba

Other Credits:
Assistant Director: Nelson Aguilar
Art Director (Production): Sandro Angobaldo
Executive Producer: Alejandro Noriega
Assistant Producer: Eduardo Guerra
Field Production : Gabriela Del Prado
Editor: Micky De La Barra
Post Production: Fusion Atomica, Lima
Post Producer: Guaguin
Audio: Megafono, Lima
Audio Producer: Franjo Antich
Account Director: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Account Executives: Manuel Bellido, Sharon Benzaquen
Client Approval: Luis Eduardo Garvan, Fiorella Espejo, Ricardo Hjares