MTV Arabia: Long-Time-No-See Saudi Kiss

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Released:	March 2009
Brand name:	MTV Arabia
Agency:	TBWA\RAAD
Country:	UAE
Category:	Publications & media
Awards:	Dubai Lynx 2009 Cinema Silver

Credits:

Category: Publications & Media
Title: LONG-TIME-NO-SEE SAUDI KISS, BIG NO-NO SAUDI KISS, DON’T RUIN MY MAKE-UP LEBANESE KISS, EMIRATI NOSE KISS
Advertiser/Client: ARAB MEDIA GROUP
Product/Service: MTV ARABIA
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Executive Creative Director: Nirmal Diwadkar/Milos Ilic
Creative Director: Malek Atassi/Sakib Afridi
Copywriter: Malek Atassi/Sakib Afridi/Bassam Doss
Art Director: Malek Atassi/Sakib Afridi
Agency Producer: Irene Mourani/Denise Jabbour
Advertiser's Supervisor: Samr Al Marzouqi
Production Company, City: SIGNATURE PRODUCTIONS, Beirut
Country: LEBANON
Producer: Michel Harb
Director: Chadi Younes
Editor: Montage/Dubai
Post Production: Cutting Edge/Beirut

Synopsis
Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine’s Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.