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MTV Exit Foundation: All I Need (DIFFERENT LIVES)

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Released:	April 2008
Brand name:	MTV exit
Agency:	colman rasic carrasco
Country:	AUSTRALIA
Category:	Public awareness messages
Awards:	Cannes Lions 2008 Film Bronze ANDY 2009 TV Bronze NYF 2009 Art & Techniqie Gold
Tags:	Social Advertising Cannes 2008 tv-spot

Credits:

Advertiser: MTV ASIA EXIT FOUNDATION
Product/Service: HUMAN TRAFFICKING AWARENESS
Advertising Agency, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Advertising Agency, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Executive Creative Director: Rebecca Carrasco/Dejan Rasic
Copywriter: Rebecca Carrasco/Dejan Rasic
Art Director: Rebecca Carrasco/Dejan Rasic
Agency Producer: Rene Shalala
Account Supervisor: Ben Colman
Advertiser's Supervisor: Simon Goff/Charmaine Choo
Production Company, City: REVOLVER , Sydney
Country: AUSTRALIA
Producer: Michael Ritchie/Georgina Wilson
Director: Steve Rogers
D.O.P/Lighting Cameraman: John Seale
Editor: Alexandre de Franceschi
Music - Artist/Title: Radiohead/All I Need
Sound Design/Arrangement: Radiohead, Sound Reservoir
Post Production: Guillotine/Frame Set And Match
Other Credits: Lucinda Thompson (Production Designer)

Synopsis

This film tackles the global problem of human trafficking and exploitation by talking directly to a part of society which is known for its high disposable income and mass consumption - the youth culture - through an unexpected advertising channel that is inherently part of their consumer landscape - a music video. The film contains a call to action at mtvexit.org where the audience can take practical steps to help fight the problem of trafficking. MTV EXIT aims to increase awareness and prevention of human trafficking through television programmes, online content, live events, and partnerships with anti-trafficking organizations.

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MTV Exit Foundation: All I Need (DIFFERENT LIVES)

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