MTV Switch: Mud

Credits:

MTV asked 180 Amsterdam for work that encouraged teenagers to switch of their "machines" and spend more time outside, which in turn saves energy, which in turn saves the world (a little).

Given this challenge, 180 Amsterdam could either (a) tell aforementioned teenagers that they should turn off their video games and computers - which doesn’t usually go over so well.

Or (b) show them what they might be missing by not turning off their video games and computers.

180 chose b.

In the film 'Mud' a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.

The VO describes the wonders of the computer age, but finishes with the words 'but real life can be much, much better'. Both films end with the MTV Switch logo and the TV screen switching off.

Advertising Agency: 180 Amsterdam, The Netherlands

Creative Director: Sean Thompson
Art Director: Chris Landy
Copywriter: Peter Albores
Agency Producer: Joe Togneri
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Yellow House
Director: Thomas Mailaender
DOP: Blaise Basdevant
Executive Producers: Magalie Dauleu, Charles Petit
Editorial Company: Yellow House
Editor: Gregory Lefevre
Post Production Company: Glassworks Amsterdam
Colourist: Steve Miller
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Massive Music
Composers: Hans Brouwer / E.J. Grob
Publishers: Massive Music
Producers: Joep Beving / Cris Kos