Category: Public services & utilities
Brand: Lifesaving Society of BC
Agency: TAXI Vancouver
Country: Canada
To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon via TAXI created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Signs accompanying the sculpture read: "The beach isn't all fun and games. Educate yourself on water safety."
Category: Public services & utilities
URL: http://youtu.be/IYqD4NcuCy0
Client: Lifesaving Society of BC
Agency: TAXI Vancouver
Country: Canada
Director: Dan Barham
Creative Director: Kevin Barclay
Copywriter: David Giovando
Art Director: Darcy Twarog
Account Director: ben tarr
Agency Producer: Leah Fladgate
Editor: Chad Jones
Photographer: Dan Barham
Account manager: Brett Wills
The TV Commercial titled Sand Sculpture was done by Taxi Vancouver advertising agency for product: National Drowning Prevention Week (brand: Lifesaving Society) in Canada. It was released in the Jul 2012.
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