Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.
Advertising Agency: McCann New York, USA
CCO / Chairman: Linus Karlsson
Vice Chairman / Executive Creative Director: Andreas Dahlqvist
Executive Creative Director: Leslie Sims
Creative Director: Mat Bisher, Jason Schmall
Director of Creative Technology: Mark Fallows
Head of Technology: Stefan Feissli
Senior UX Design: Jayson Barrons
Chief Production Officer: Brian DiLorenzo
Head of Integrated: Jonathan Shipman
Exec Integrated Producer: Catherine Eve Patterson
Sr Integrated Producer: Geoffrey Guinta
Production company: InTheMo
CEO / Founder: Cary Levine
COO: McNair Zimbalist
Director of Media: Joshua Winkler
Director of Business Development: Robert Cohen
Producer: Adam Baskin
Line Producer: Adam Cucurull
Digitech / Cameraman: James deMuth
Lead Cameraman: Brandon McClain
Production / POI Photography / Design / Development: Your Majesty
Executive Creative Director / Photographer: Jens Karlsson
Design Director: Riley Milhem
Art Director: Joshua John Pipic
Designers: Veronica Wallström, Magnus Karlsson
Tech Lead: Micah Acinapura
Developers: Raed Atoui, Adriaan Scholvinck, Tore Holmberg
Associate Developer: Theo Strahlen
Executive Producer: Heather Reddig
Senior Producer: Tina Chou
Associate Strategist / Producer: Valtteri Laihainen
Sound Design: Bob Partridge
The TV Commercial titled Trail View was done by Mccann-erickson New York advertising agency for product: Nature Valley (brand: Nature Valley) in United States. It was released in the Mar 2012.
Nature Valley: Nature Valley Trail View
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Design & Branding