NBA: Where amazing happens, Jerseys

Credits:

Part of the NBA's new "Where amazing happens" campaign from Goodby, Silverstein & Partners, San Francisco, the spot shows Seattle rookie Kevin Durant heading from the locker room to the court before a game. As he strolls to a jazzy beat and approaches the roar of the crowd, he strips off a seemingly endless series of jerseys (there are six in all). The jerseys wordlessly tell the story of Durant's rise to the NBA. Those skills don't come from nowhere, and the clothing symbolizes the stages in his life as a basketball phenom—starting out with the Capitol Heights Boys and Girls Club though his high school, college and pro careers. The tagline is amended to "Where wearing the dream happens." That goes both for Durant and those of us watching the trip.

Product : NBA
Agency : Goodby, Silverstein & Partners, San Francisco
Creatives :

Los Angeles (Editor)
Joe Zizzo (DoP)
Jim Hutchins (Editor)
HutchCo Technologies (Editor)
Ari Weiss (Creative Director)
Jamie Barrett (Creative Director)
Matthew Woodhams-Roberts (Art Director)
James Bray (Copywriter)
Shawn Lacy (Executive Producer)

Director(s) :

Aaron Ruell

Prod. Co. : Biscuit Filmworks, Los Angeles
Country : United States of America
Other Credits : Creative Partner: Jamie Barrett (agency)
Producer: Michael Damiani