NESTEA: Fountain

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Released:	July 2008
Advertiser:	NESTEA
Agency:	LOWE ROCHE
Country:	Canada
Category:	Non-alcoholic drinks

Credits:

A young man takes a sip of Nestea on a summer day and causes water fountains to sprout out of the ground with every step. After a period of accidental discovery, in which he puts out a flaming BBQ, he decides to use the fountains to refresh the city. He helps a young boy retrieve his kite from a tree and a window washer clean windows with a six-story fountain. The spot concludes with the hero making a connection with a flirtatious young woman with the same powers of refreshment.

“We wanted something iconic and memorable as an evolution to the Nestea Plunge. Fountains were the perfect choice to do this. Nothing says refreshment like fountains that spontaneously burst out of the ground after you take a sip of Nestea.” says Christina Yu, VP, Creative Director.

Product: Nestea
Agency: Lowe Roche, Toronto
Chief Creative Officer: Geoffrey Roche
Creative Director: Christina Yu
Executive Producer: James Davis, Peter Davis

Producer: Tom Evelyn

Director: Mark Gilbert

DoP: Chris Sargent

Editor: Mick Griffin

Production Company: Untitled Films, Toronto