Nestlé: Natural athletes

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Released:	July 2008
Advertiser:	NESTLE
Agency:	JWT, London
Country:	United Kingdom
Category:	Confectionery & snacks

Credits:

Nestlé has enlisted the Olympic gold medallist Daley Thompson, and a group of junior Thompson lookalikes for a TV campaign that raises awareness of Nestlé’s “kids go free” on-pack promotion.

Project: Natural athletes
Client: Michelle Roberts, brand manager, Nestlé
Brief: Raise awareness of Nestlé’s “kids go free” promotion and showcase Daley Thompson as the face of “kids go free”
Creative agency: JWT London
Writer: Damon Hutson-Flynn
Art director: Damon Hutson-Flynn
Planner: Nicole Rulka
Media agency: MindShare
Media planner: Laura Jones
Production company: Hungry Man
Director: Samuel Christopher
Audio post-production: 750mph
Exposure: National TV