NESTLÉ: V

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Released:	June 2009
Advertiser:	NESTLE
Brand name:	NESTLE V
Agency:	JWT
Country:	Argentina
Category:	Baking & sweet foods
Awards:	Cannes Lions 2009 Film Silver FIAP 2009 TV Gold
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: V
Advertiser/Client: NESTLÉ ARGENTINA
Product/Service: FRIGOR ICECREAM
Entrant Company: JWT ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: JWT ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Executive Creative Director: Gonzalo Vecino/Pablo Álvarez Travieso
Copywriter: Joaquín Espagnol
Agency Producer: Federico Videtta/Marina Laborde
Account Supervisor: Mario Ascher/Alejandra D'adamo
Production Company: URSULA Buenos Aires, ARGENTINA
Director: Lemon
Producer: Adrián D'amario
Sound Design/Arrangement: La Casa Post Sound
Music: Artist/Title: Twins Music
Art Director: Miguel Usandivaras
Post Production: Che Revolution Post
Other Credits: Line Producer: Maria Silveti; Photography Director: Pablo Derecho
Details
Brief Explanation:
Every year the brand launches a campaign before summer with the goal of becoming the main character of this season. Lifeguard Migration is a seasonal campaign for the Frigor ice cream line, of Nestlé. Under the concept: “Summer is getting closer”, the brand proposes a countdown towards the most anticipated time of the year. The campaign consists of five commercials, where a group of lifeguards who fly show the most memorable moments of this trip, imitating the swallows’ migration from San Francisco to Buenos Aires. The spots use humor and show the lifeguards in different situations in various cities of America.