New Zealand Book Council: Go Home

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Released:	July 2008
Advertiser:	NEW ZEALAND BOOK COUNCIL
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public awareness messages
Tags:	Cinema ads

Credits:

It’s always good hitting people with an ad when they least expect it. Getting them to read an ad is even better. There is a small group of people that always hang around till the end of the movie just incase there is something cool at the end. To talk to these people and give them a surprise Colenso BBDO Auckland created ads for the New Zealand Book Council that looked like movie credits. These were then seamlessly cut onto the movies own credits.

Product: New Zealand Book Council
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creatives: Karl Fleet
Creatives: Nick Worthington
Account service: Michael Redwood