Advertising campaign "Nike (Beijing Olympic)"
TV ads
-
NIKE: We Have Softball
-
NIKE: Bad Listener
-
NIKE: A New Team (Marvin Gaye)
-
NIKE: A Dream Deferred
-
Nike: Nike Courage
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / TV, Cinema, Viral, Online ads
Nike: A Dream Deferred
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | NIKE  |
| Agency: | Wieden + Kennedy Portland |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Tags: |
Beijing Olympics 2008
tv-spot
Creative review
|
Credits:
"The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."
They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.
Client: Nike
Agency: Wieden+Kennedy, Portland
Executive Producer: Ben Grylewicz
Producer: Endy Hedman
Creative Director: Dan Wieden/Alberto Ponte/Jeff Williams
Creatives: Jelly Helm/Steve Luker/Hank Corwin
Production Company: @radical.media, Santa Monica
Director: Ralf Schmerberg
Executive Producer: Donna Portaro
Producer: Ben Schneider
Research/Clearance: Susan Nickerson, Lizzy Eves, Dan Kern
Online: Vendetta Post, Santa Monica
Audio Post: Lime
