NIKE: Cricket

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Released:	July 2007
Advertiser:	NIKE
Agency:	JWT, Mumbai
Country:	INDIA
Category:	Clothing & footwear
Awards:	Clio 2008 TV Silver
Tags:	Award show winner

Credits:

Nike India's first major TV commercial on Cricket

Title: Cricket
Brand: Nike
Agency: JWT India
Nike's first cricket-related television advertising campaign pays tribute to the gutsy street-level fervour behind India's cricket team.
Packed with tremendous energy, great visuals and fun music, the ad captures the spirit of the all too familiar site of Indian street cricket with superb authenticity and gripping drama.

Contrary to many previous...

Creative Director: Agnello Dias
Director: Abhinay Deo
Production Company: Ramesh Deo Productions
Agency Producer: Firoz Karmalawala
Copywriter: Agnello Dias