Advertising campaign "Nike Foundation (The girl effect)"
TV ads
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Nike Foundation: Girl Effect
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Nike Foundation: Kidan
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Nike Foundation: Addis
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Nike Foundation: I dare you
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Nike Foundation: Sanchita
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Nike Foundation: Shumi
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Nike Foundation: Addis
| View online or Subscribe now | |
| Released: | May 2008 |
| Advertiser: | NIKE  |
| Brand name: | Nike Foundation |
| Agency: | Wieden + Kennedy Portland |
| Country: | USA |
| Category: |
Public awareness messages
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Credits:
Nike builds its own suffragette city and infuses women's rights.
Iconic apparel brand Nike is turning its gear towards human rights with a site courtesy of Wieden + Kennedy.
The agency has created "The Girl Effect," an online home that shows how adolescent girls in developing countries can bring unprecedented social and economic change to their families, communities and countries. Visitors are shown rotating photos for examples of driven women and provides the tools for girl champions to spread the word along with YouTube-posted videos that feature several live action spots.
http://youtube.com/user/girleffect
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Jelly Helm,Steve Luker
Creative Director: Tyler Whisnand
Copywriter: Jessica Vacek
Art Director: Julia Blackburn
Broadcast Producer: Melanie Fedunok
Content Producer: Krystle Mortimore
Production Company: Curious Pictures
Head Of Production: John Cline
Executive Producer: Mary Knox
Producer: Nathan Jew
Creator: Matt Atkins
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith,
Katie Turinski