| Examples: Nike, USA, Wieden + Kennedy Portland, NIKE |
Advertising campaign "Nike (Beijing Olympic)"
TV ads
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NIKE: We Have Softball
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NIKE: Bad Listener
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NIKE: A New Team (Marvin Gaye)
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NIKE: A Dream Deferred
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Nike: Nike Courage
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Nike: Nike Courage
| View online or Subscribe now | |
| Released: | July 2008 |
| Advertiser: | NIKE  |
| Brand name: | Nike |
| Agency: | Wieden + Kennedy Portland |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Tags: |
Beijing Olympics 2008
tv-spot
|
Credits:
Nike pushes forth with what it is calling the largest campaign in the brand's history. Based around the Olympics in Beijing, Nike debut a new global spot called "Courage," continue to promote the Nike Hyperdunk shoe and launch the "Human Race" event.
"The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."
They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.
Client: Nike
URL:
nike.com/courage
Executive Producer: Ben Grylewicz
Producer: Endy Hedman
Creative Director: Dan Wieden/Alberto Ponte/Jeff Williams
Creatives: Jelly Helm/Steve Luker/Hank Corwin
Production Company: @radical.media, Santa Monica
Director: Ralf Schmerberg
Executive Producer: Donna Portaro
Producer: Ben Schneider
Research/Clearance: Susan Nickerson, Lizzy Eves, Dan Kern
Online: Vendetta Post, Santa Monica
Audio Post: Lime
Music: "All These Things That I've Done" - The Killers
