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Examples: NIKE, United Kingdom, Wieden + Kennedy London, Nike (Cesc Fabregas show)

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Nike: No More Mr.NiceGuy

TV-Spots   Wieden + Kennedy London
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Released: May 2008
Advertiser: NIKE NIKE
Agency: Wieden + Kennedy London Wieden + Kennedy London
Country: United Kingdom United Kingdom
Category: Clothing & footwear Clothing & footwear

Credits:

Client: Nike
Agency: Wieden + Kennedy, London

This campaign revolves around The Cesc Fabregas Show, an idea collaborated on by AKQA, W+K London, Attention Seekers and Nike UK that will air on Sky Sports. There's also an Italian version of the concept starring Azzurri and Real Madrid favorite Fabio Cannavaro.