Nike: Sticky post (The Human Race 10K)

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Released:	August 2008
Advertiser:	NIKE
Agency:	BBDO ARGENTINA
Country:	Argentina
Category:	Clothing & footwear
Tags:	Post-it Notes art Stop-Motion

Credits:

Brief:

The challenge was creating a video (TV Spot and viral video) to communicate Nike’s Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time.

The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 ^st. There will be 15,000 Argentine participants.

Creative concept:

Since in this opportunity, the 10K would be a race against nations, the spot shows an Argentine runner defeating the rest of the participants from other countries. The characters of the runners are all represented with the famous “Post it” papers. Our goal was to cheer Argentine runners for them to give everything they’ve got to leave a mark in the rest of the countries.

The spot is a stop motion video. The runners in it are animated human figures made with Post-it papers in different colors. The Argentine “paper” figure defeats the participants of the other countries while running through different scenarios of the city of Buenos Aires.

Credits:

Client: Nike Argentina
Product: Running – The Human Race 10K
Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Title: “Sticky post”

Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí

Account Director: Alejandro Gowland
Account Executive: Mariana Beltrame

Agency Executive Producer: Luli Dragan

Production Company: Gazz
Director: Antonio Balseiro
Executive Producer: Ailén Bressan
Director of Photography: Santiago Melazzini

Animation: Carlos Balseiro, Ale de Lamas, Pleii y Monroe
Postproduction: Gazz
Music Artist: Minivan
Advertiser supervisor: Manuel Douchez