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Nike Football: Take it to the next level (FULL 2 MINUTES VERSION)

Stills from video click to enlarge

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Released:	April 2008
Brand name:	Nike
Agency:	72andSunny
Country:	USA
Category:	Clothing & footwear
Awards:	Cannes Lions 2008 Film Gold
Tags:	Cannes 2008 Creativity First person view Viral Creative review Best of the month

Credits:

Category: Clothing, Footwear & Accessories
Title: NEXT LEVEL
Advertiser: NIKE
Product/Service: NIKE FOOTBALL
Advertising Agency, City: 72ANDSUNNY, El Segundo
Country: USA
Advertising Agency, City: 72ANDSUNNY, El Segundo
Country: USA
Creative Director: Glenn Cole/John Boiler/Bryan Rowles/Jason Norcross
Copywriter: Jason Norcross
Art Director: Bryan Rowles
Agency Producer: Angelo Ferrugia/Sam Baerwald
Account Supervisor: Alex Schneider/Evin Shutt
Production Company, City: ANONYMOUS CONTENT, Culver City
Country: USA
Producer: Dave Morrison
Director: Guy Ritchie
Editor: Robert Duffy (Spot Welders)
Music - Artist/Title: Eagles of Death Metal/"Don't Speak"
Sound Design/Arrangement: Junkie XL
Post Production: The Mill

Synopsis

"Next Level" is new take on Football from Nike. Made to inspire football obsessed teens, the film is a first-person journey up the football ranks-from being discovered by Arsenal in a youth match to a life-defining moment playing for our national side. Along the way we experience success (finishing a cross from Cesc Fabregas) as well as frustration (getting burned by Ronaldinho). The film celebrates playing the game with purpose and passion. It shows what it takes to become a modern, brilliant fofotballer - to take your game to the next level.