Advertising campaign "Here I am"
TV ads
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NIKE WOMEN: Nicola Sanders
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NIKE WOMEN: Nicola Spirig
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NIKE WOMEN: Simona La Mantia
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NIKE WOMEN: Delphine Delsalle
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NIKE WOMEN: Maria Sharapova
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Nike Women: Nicola Sanders
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2008 |
| Advertiser: | NIKE  |
| Brand name: | NIKE WOMEN |
| Agency: | WIEDEN & KENNEDY AMSTERDAM |
| Country: | Netherlands |
| Category: |
Clothing & footwear
|
| Awards: |
Epica Awards 2008 Film Gold
ANDY 2009 TV Bronze
|
| Tags: |
Animation
Celebrity marketing
Award show winner
|
Credits:
Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.
Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEABrief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure: Pan-European