Nike Sportswear: Sofia Dancing

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Released:	August 2008
Advertiser:	NIKE
Brand name:	NIKE/SPORTSWEAR
Agency:	Suitmen
Country:	USA
Category:	Retail stores & rental companies

Credits:

Robert Wilson extends his portrait series for Nike retail.

Avant-garde theater director Robert Wilson created video portraits to run in Nike retail stores on large-screen, vertical displays this fall. The portraits, intended to inject the traditional two-dimensional portrait with the drama and nuance of film, depict Nike Sportswear clothing as well as BMX-rider Nigel Sylvester, skater Shingo Iwasaki (pictured) and dancer Sofia Boutella.

Bringing his lighting and characterization techniques from stage to screen, Wilson first explored the video portrait format with VOOM HD Networks , capturing a range of personas from celebrities like Brad Pitt to animals--the Nike portrait "Sofia Sitting" most closely resembles the style of this definitive series. The VOOM portraits are currently touring museums and gallery spaces internationally.

Client: Nike
Agency: Suitmen,
Sartoria Comunicazione
Creative Director: Adam Glickman,
Giorgio de Mitri
Director: Robert Wilson,
Noah Khoshbin
Producer: Matt Shattuck,
Chris Green
Production Company: Dissident Industries/Creative Exchange Agency
Executive Producer: Steven Pranica