Nissan Navara: Bobcat Soccer

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Released:	August 2008
Advertiser:	Nissan
Brand name:	NISSAN PICK-UP NAVARA
Agency:	WHYBIN\TBWA MELBOURNE
Country:	AUSTRALIA
Category:	Cars
Tags:	SUV Viral

Credits:

Nissan: Bobcat Soccer
Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. Launched on August 4, the new multi-media campaign from Whybin\TBWA\Tequila highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.

Product: Nissan Navara
Agency: WHYBIN\TBWA\TEQUILA\Melbourne
Creative Director: Scott Whybin
Copywriter / Art Director: Andy Lish
Art Director: Chris Andrews
Agency Producer: Margot Ger
Producer: Susan Walker
Director: David Gaddie
Production Company: Starwatches
Country: Australia
James Blair, Account Service