Nissin: Eddie Wise

Bully Pictures Director Craig Tanimoto has teamed with Santa Monica agency Dentsu America and visual effects house Zoic Studios on a new spot introducing Nissin Chop Suey’s new spokesman, Eddie Wise. The spot is set in an office environment where the pint-sized, animated guru (who works in accounting) shares his wisdom for microwavable noodles with a coworker. Tanimoto’s comedic talent is displayed in the live action actors’ dead pan performances and in Eddie’s diminutive size. The director suggested that making Eddie smaller than originally planned would make his interactions with the live actors appear all the more ludicrous. Animation, including the design of the Eddie

NISSIN

Production Company: Bully Pictures

Live action director Craig Tanimoto.

Animation Director: Loni Peristere (Zoic)

Advertising Agency: Dentsu America / Santa Monica / CA

Senior Manager/Dentsu Tokyo: Masazumi Horie

EVP/ General Manager: Mike Parise

SVP/Creative Director: Sandep Rahi

Creative Director: Brad Gantt

SVP/Group Account Director: Diane Dreyer

Producer: Rhys Demery

Account Supervisor: Chihiro Shinoda

Editorial - Union Edit LA

EP - Michael Raimondi

Editor - Paul Plew

Character Animation, VFX and VFX editing: Zoic Studios.

EP: Steve Schofield

EP/Producer: Erik Press

VFX Supervisor Leslie Ekker

CG Supervisor: Andy Wilkoff

Producer: Erik Press

VFX Editorial: Dmitri Gueer

VFX Assistant: An Dang