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Examples: NISSIN, NISSIN CUP NOODLE, USA, Dentsu America

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Nissin: Eddie Wise

TV-Spots  NISSIN CUP NOODLE Dentsu America
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Released: September 2009
Advertiser: NISSIN NISSIN
Brand name: NISSIN CUP NOODLE NISSIN CUP NOODLE
Agency: Dentsu America Dentsu America
Country: USA USA
Category: Savoury foods Savoury foods

Credits:

Bully Pictures Director Craig Tanimoto has teamed with Santa Monica agency Dentsu America and visual effects house Zoic Studios on a new spot introducing Nissin Chop Suey’s new spokesman, Eddie Wise. The spot is set in an office environment where the pint-sized, animated guru (who works in accounting) shares his wisdom for microwavable noodles with a coworker. Tanimoto’s comedic talent is displayed in the live action actors’ dead pan performances and in Eddie’s diminutive size. The director suggested that making Eddie smaller than originally planned would make his interactions with the live actors appear all the more ludicrous. Animation, including the design of the Eddie
NISSIN
Production Company: Bully Pictures
Live action director Craig Tanimoto.
Animation Director: Loni Peristere (Zoic)
Advertising Agency: Dentsu America / Santa Monica / CA
Senior Manager/Dentsu Tokyo: Masazumi Horie
EVP/ General Manager: Mike Parise
SVP/Creative Director: Sandep Rahi
Creative Director: Brad Gantt
SVP/Group Account Director: Diane Dreyer
Producer: Rhys Demery
Account Supervisor: Chihiro Shinoda
Editorial - Union Edit LA
EP - Michael Raimondi
Editor - Paul Plew
Character Animation, VFX and VFX editing: Zoic Studios.
EP: Steve Schofield
EP/Producer: Erik Press
VFX Supervisor Leslie Ekker
CG Supervisor: Andy Wilkoff
Producer: Erik Press
VFX Editorial: Dmitri Gueer
VFX Assistant: An Dang