NIVEA Lip Care: Hideaway

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Released:	September 2008
Advertiser:	NIVEA
Brand name:	NIVEA Lip Care
Agency:	TBWA\
Country:	USA
Category:	Cosmetics & beauty products
Tags:	Goods for women tv-spot Creativity

Credits:

Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffy’s songs, including top hit “Mercy” and “Syrup & Honey,” from her current album “Rockferry” as well as the yet to be released track “Oh Boy,” lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to “Kiss and Be Kissed.”

“An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message,” said Maurer. “As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events.”


Creative Director: James Cheung
Associate Creative Director: Rebecca Fargnoli
Associate Creative Director: Pamela Jones
Agency Executive Producer: Ozzie Spenningsby
Agency Producer: Winslow Dennis
Production Company: Cortez Brothers
Line Producer: Roger Barrera
Director: Karina Taira
Director of Photography: Philippe Lesourd
Editorial Company: Cosmo Street
Editor: Steve Bell
Music:
(1) Hideaway; Duffy ‘Mercy’
(2) Balcony; Duffy ‘Syrup & Honey’
(3) First Kiss; Duffy ‘Oh Boy!’
Visual Effects Company: MOO Studios