RESPONSIBLE DRINKING: What are you doing to yourself?
RESPONSIBLE DRINKING: What are you doing to yourself?
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| Released: | August 2009 |
| Advertiser: | NSW HEALTH |
| Agency: | George Patterson Y&R Sydney |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages |
Faced with a significant increase in STI's (sexually transmissible infections), particularly in young adults, the NSW Government, via George Patterson Y&R Sydney, has set out to raise awareness of the problem. The campaign theme - Sleeping with one is sleeping with many - brings the message to life and the tagline is a simple call to action: get tested, play safe.
Client: NSW health
Agency: George Patterson Y&R Sydney
Production Company: The Sweet Shop
Director(s): Sam Holst
Creatives:
Group Head: BART PAWLAK
Executive Creative Director: James Procter