NVIDIA: Speak Visual

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Released:	December 2008
Advertiser:	NVIDIA
Agency:	Cutwater
Country:	USA
Category:	Home electronics & audio-visual

Credits:

Client: NVIDIA
Agency: Cutwater

Client
SVP, Marketing: Dan Vivoli
VP, Corporate Marketing: Rob Csonger
Director of Advertising: Kevin Schuh
Campaign Manager: Steffanee Taylor
Creative Director: David Wright

Agency Creative
Executive Creative Director: Chuck McBride
Group Creative Director: Joe Kayser
Creative Director: Fabio Costa
Creative Director: Marty Senn
Art Director: Devin Gillespie
Copywriter: Eric Boyd

Agency Production
Director of Broadcast Production: Jennifer Golub
Executive Producer: Tom Wright
Assistant Producer: Bill Spangler
Interactive Producer: Tom Nolan
Art Producer: Jen Worth, Justine Shockett
Print Producer: Miriam Lee

Account Planning: Rob Klingensmith, Sarah Hall
Account Management: Emilie Vasu, Kimberly Senn, Christian Navarro
Project Management: Traci Calabrese, Jordan Schroeder

PRODUCTION CREDITS

Production Company: MJZ
Director: Rocky Morton
DP: Khris Kachikis
Line Producer (MJZ): Helen Hollien
Executive Producer (MJZ): Jeff Scruton

Editorial Company: PS 260
Editor: Maury Loeb
Assistant Editor: Princess Hairston
Executive Producer (Editorial): Zarina Mak
Post Producer (Editorial): Stephanie Land

Finishing: NTROPIC
NTROPIC Creative Director: Nathan Robinson
Inferno Artists: Matthew Tremaglio / Maya Bello-Korenwasser
Inferno Assistant: Jesse Boots
CG Artist: Deb Santosa
NTROPIC Producer: Kara Holmstrom
NTROPIC EP: Dana Townsend

Colorist: Stefan Sonnenfeld / CO3

Motion Graphics: Superfad
Superfad Creative Director: Will Hyde
3D Artist: Paulo Dias
Superfad EP: Rob Sanborn
Superfad Producer: Nannette Ray

Music: human
Composer: human

Audio Post Production: One Union/SF
Mixers: Joaby Deal / Eben Carr

Print
Photographer: Taylor Castle
Retoucher: Sugar Digital

Online
Web Production: Odopod
Executive Creative Director: Tim Barber
Technical Director: David Bliss
Associate Creative Director: Damon Nelson
Sr. Producer: Grace Hwang
Sr. Art Director: Jason Hardy
Sr. Designer: Yuri Ono
Designer: Giselle Guerrero
Lead Developer: Pete Schirmer
Sr. Developer: Boris Pique
Developer: Jeremy Larkin
Developer: Christian Schimke
Video Producer: Raub Shapiro
DP: Danny Toback
Sound Design: Gino Nave
3D Modeling: Jason Gary


Anchored by the theme line "Speak Visual," the campaign aims to expand NVIDIA's leadership in visual computing technologies. NVIDIA's GPU, a high performance processor which generates breathtaking interactive graphics on workstations, personal computers, game consoles, mobile devices and more, is available in PCs from makers like Apple, HP and Dell.

"This is an exciting time for our company," said Rob Csongor, NVIDIA Vice President of Corporate Marketing. "The GPU has become relevant to a broad consumer audience. We think introducing NVIDIA and communicating the benefits of the GPU to this audience is a huge opportunity for NVIDIA and our partners."

Online, the connection between messaging and media will continue. www.SpeakVisual.com is an audience hub where anyone with an idea can express him/herself visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected "as big as you can imagine" on buildings and at events across the country in 2009.

"Over the course of the creative development process, we became more and more passionate about the product itself. As we discovered first-hand, the world with NVIDIA® looks totally different than the world without it. And we can't wait to get the word out," said Chuck McBride, chief creative officer, CUTWATER.