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O2 Telefonica "Neon" mobile tariff: The Maria Project
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | O2  |
| Country: | Czech Republic |
| Category: |
Commercial public services
|
| Tags: |
Cellurar Operator
internet promo
|
Credits:
O2 Telefonica, Czech Republic: The Maria Project http://www.mariaproject.com
This mini-film and accompanying website (http://www.mariaproject.com) uses a parody of "B" zombie films to promote the "talk all you want" flat rate tariff from O2. THEM.CZ took the color and other brand elements and used them to create something completely unexpected - a parody of a b-movie starring the "Paris Hilton of the Czech Republic" and mobile phone battery eating zombies. The end result was a 25-minute film which was screened at a Prague cinema and hosted online. The campaign was supported by PR and various other actions.
Product: O2 Telefonica "Neon" mobile tariff
Agency: THEM.CZ, Prague
DoP: Martin Preiss, ACK
Executive Creative Director: Micah Jayne
Interactive Creative Director: Adam Trachtman
Copywriter: Micah Jayne
Agency Producer: Krystof Safer
Producer: Krystof Safer
Director: Micah Jayne
Production Company: One Track Productions
Country: Czech Republic