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Oberto Beef Jerky: Jump the Pier
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| Released: | September 2008 |
| Brand name: | Oberto  |
| Agency: | GROUND ZERO |
| Country: | USA |
| Category: |
Savoury foods
|
Credits:
Ground Zero LA introduce Oberto Beef Jerky through a completely integrated effort. "We wanted to exploit a timeless dynamic between alpha males and their sidekicks. It's an age old relationship and it was a perfect fit for our target," says Curt Detweiler, Partner and Executive Creative Director at Ground Zero.
Product: Beef Jerky
Agency: Ground Zero Los Angeles
DoP: Darko Suvak
Executive Creative Director: Curt Detweiler
Creative Director: Curt Detweiler
Art Director: Mike Bokman, Emily McDowell
Copywriter: Jimbo Embry, Dan McCormack, Jason Rappaport
Agency Producer: Michelle Price
Producer: Cory Berg
Director: Randy Krallman
Production Company: Smuggler
Country: United States of America