Itching to get into summer fun? The spot for OFF® Deep Woods® Dry via Draft FBC is a reminder that the wilderness experience can come with some unwanted pests. The spot, directed by Directorz’ Jeff Bednarz, was shot in a 200-year-old managed sequoia plantation in Santiago, Chile and features visual effects by Technicolor Montreal.
The unique forest condition of trees lined up from east to west, enabled director Jeff Bednarz and his DP Mark Thomas, shooting with the Alexa, to retain the continuity of the light with every angle, key to the seamless integration of the visual effects by Technicolor. The project was a departure from Bednarz’ real people work and a leap into the realm of shooting with effects as a central character, on a production that was truly International.
Agency: DRAFT FCB
VP, Creative Director: Mike Stillman
VP, Associate Creative Director Jim Fansler
VP, Executive Producer: Corrine Serritella
Director: Jeff Bednarz
DP: Mark Thomas
EP: John Gilliland
Line Producer: Mike Patton
VFX: Technicolor Creative Services Montreal
Executive Producer: Benoit Drouin
Creative Director/ VFX Supervisor 3D: André Montambeault
Lead Texture/ Shading: Étienne Laroche
Lead Modelor: Adam Goldstein
Lead Animator: Odrée Veillette
Digital Compositor: Francis Guinois-Leblanc
The TV Commercial titled Deep Woods was done by Draftfcb advertising agency for product: Off! (brand: Off!) in Chile. It was released in the Jun 2011.