Entrant: Wieden + Kennedy, São Paulo/Portland
Old Spice - "Motorcycle"
Corporate Name of Client: Procter & Gamble
Client Account Director: George Felix
Agency Account Directors: Jessica Monsey/ Michael Dalton/Diana Gonzales/Paula Magrath/ Pedro Lage
Agency: Wieden + Kennedy , São Paulo/Portland
Executive Creative Directors: Mark Fitzloff/ Susan Hoffman/Icaro Doria/Guillermo Vega
Creative Directors: Jason Bagley/Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Agency Producer: Lizzie Marcy
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Producer: Jeff Scruton
Director of Photography: Philippe Le Sourd
Post-Production Company: Sasha Hirschfeld, New York
VFX Company: The Mill, Los Angeles
Editing Facility: Mackenzie Cutler, New York
Editor: Gavin Cutler
Sound Design Company: Lim Studios
Music Production Company: Barking Owl, Los Angeles
Description of the Project
The scents of Old Spice have dramatic transformational powers and can turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. This shows how, by dosing your body regions with the scents of Old Spice, you can smell like the manliest of men or better said: “Smell Better Than Yourself.
The TV Commercial titled MOTORCYCLE was done by Wieden + Kennedy Portland advertising agency for product: Old Spice Swagger (brand: Old Spice) in United States. It was released in the May 2012.