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Ads Archive / TV, Cinema, Viral, Online ads

Beijing Olympic Games: Heroes

TV-Spots OLYMPICS BEIJING OLYMPIC ADVERTISING CO.

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Released:	June 2008
Brand name:	OLYMPICS
Agency:	BEIJING OLYMPIC ADVERTISING CO.
Country:	China
Category:	Corporate image
Tags:	tv-spot Celebrity marketing Creative review Creative selection of ads from China Beijing Olympics 2008

Credits:

China hopes a dramatic global TV promotion featuring tennis player Roger Federer and runner Haile Gebrselassie as mythic Greek heroes will heighten interest in the Beijing Olympics.

The global campaign, which also features Olympic hopefuls including basketball legend Yao Ming, is called Heroes and its style apes the film 300.

It was developed by the International Olympic Committee for use internationally by broadcasters who have the TV rights to air the Beijing Olympics.