Advertising campaign "Onitsuka Tiger (Electric Light Shoe)"
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Onitsuka Tiger: Electric Light Shoe
Stills from video click to enlarge
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| Released: | January 2008 |
| Advertiser: | ASICS  |
| Brand name: | Onitsuka Tiger |
| Agency: | STRAWBERRYFROG |
| Country: | Netherlands |
| Category: |
Clothing & footwear
|
| Tags: |
Guerilla
ambient
Ambient media
|
Credits:
The campaign was inspired by the Tokyo cityscape, which is visually stunning and energetic – perfect for Ontisuka Tiger. StrawberryFrog was looking for an idea rather than an individual ad campaign, something that would draw people in and excite them across all media touchpoints. The sculpture has inspired numerous executions from classic print and outdoor, to viral film and retail – and even drove the design of new product.
See making of: http://www.youtube.com/watch?v=qKlv2stnoU0
Agency StrawberryFrogCity Amsterdam
Advertiser ASICS Corporation
Brand Name Made of Japan
Product Name Shoes
Business Sector Apparel, Fashion & Footwear
Date of First Publication 2/2008
Market America, Asia, Europe, Netherlands, Oceania
Country of Production Netherlands
Language English
Type Television
Length 30 seconds
Creative Director Richard Gorodecky
Art Director Andrew Watson
Agency Producer Man Yong Toh