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Onitsuka Tiger: Onitsuka Tiger 'light writing'
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| Released: | September 2008 |
| Advertiser: | Onitsuka  |
| Brand name: | Onitsuka Tiger |
| Category: |
Clothing & footwear
|
Credits:
Amsterdam Worldwide has used a revolutionary technique called Lumasol to create a "light writing" campaign to promote the Onitsuka Tiger Autumn/Winter 2008 collection.
Lumasol enables artists to "paint" with any light emitting object, such as a torch, inside a ring of 50 cameras. The image captured is then viewed as a 360-degree stop-frame animation.
Launching at the end of September, the global campaign is a continuation of the brand's Made of Japan strategy created by Amsterdam Worldwide in 2007.