VISIONLAB OPTICIANS: DINNER

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Released:	June 2009
Advertiser:	VISIONLAB OPTICIAN'S
Brand name:	OPTICIAN
Agency:	PUBLICIS COMUNICACION ESPANA
Country:	Spain
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Retail Stores
Title: DINNER
Advertiser/Client: VISIONLAB OPTICIANS
Product/Service: OPTICIAN
Entrant Company: PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
Advertising Agency: PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
Creative Credits
Executive Creative Director: Marcelo Vergara/Fabio Mazia/Santiago Lucero
Agency Producer: Ricardo Sanvalentin/Gustavo Samaniego
Advertiser's Supervisor: Manuel Hurtado/Carlos Otero/Carmen Garcia
Planner: Pilar Velilla
Account Manager: Matteo Brilli
Account Supervisor: Julien Fel
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Music: Artist/Title: Archive
Art Director: Lucas Cambiano/Nestor Garcia
Post Production: Serena
Other Credits: Media: MPG
Details
Brief Explanation:
A couple is having dinner in a restaurant. She tells him: “Honey, since you’ve got your new glasses you’re much more handsome”. He’s Pierce Brosnan and replies: “Are these glasses changing me that much?” and saying so he takes the glasses off, changing into a normal man. She invites him in putting the glasses back on ad says: “Yes…”. When he finally wears the glasses again he changes back into Pierce Brosnan. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab’s tradition.