VISIONLAB OPTICIAN'S: SURGERY

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Released:	June 2009
Advertiser:	VISIONLAB OPTICIAN'S
Brand name:	OPTICIAN
Agency:	PUBLICIS COMUNICACION ESPANA
Country:	Spain
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Retail Stores
Title: SURGERY
Advertiser/Client: VISIONLAB OPTICIAN'S
Product/Service: OPTICIAN
Entrant Company: PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
Advertising Agency: PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
Creative Credits
Executive Creative Director: Marcelo Vergara/Fabio Mazia/Santiago Lucero
Agency Producer: Ricardo Sanvalentin/Gustavo Samaniego
Advertiser's Supervisor: Manuel Hurtado/Carlos Otero/Carmen Garcia
Planner: Pilar Velilla
Account Manager: Matteo Brilli
Account Supervisor: Julien Fel
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Music: Artist/Title: Archive
Art Director: Lucas Cambiano/Nestor Garcia
Post Production: Serena
Other Credits: Media: MPG
Details
Brief Explanation:
A man with a very unfashionable eyeglasses asks for a plastic surgery to have a face like Pierce Brosnan. The surgeon agrees. Now we see the patient on the surgical bed, ready for the surgery. The doctor takes patient’s glasses out with all the care and substitutes them for a brand new pair. When the surgery ends the patient has Pierce Brosnan’s face. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab’s tradition.