Orange Gold: Snoop Dogg

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Released:	January 2008
Advertiser:	ORANGE
Brand name:	ORANGE GOLD
Agency:	Mother London
Country:	United Kingdom
Category:	Commercial public services
Awards:	Eurobest 2008 TV & Cinema Silver Clio Awards 2009 TV Silver
Tags:	tv-spot Creativity Cellurar Operator Celebrity marketing Award show winner

Credits:

US rapper, actor and superstar Snoop Dogg is set to appear in the first 2008 series of cinema commercials for Orange, via Mother London, designed to remind people to turn off their phones before the start of a film. The illustrious ‘Gold Spot’ is the 65 second advertising space before a film starts and is considered the most valuable media space in British cinema. The Gold Spot ad series reinforces Orange as the number one brand associated with film in the UK.

Previous spots have featured stars such as Michael Madsen, Mena Suvari, Val Kilmer and Macauly Culkin, all taking starring roles. Dylan Williams, Strategy Director, Mother said. “You know when you’re making great ads because they’re fun to develop and top people want to be part of it. We didn’t need big money deals to get Snoop onside. He got involved because he liked the campaign and liked what we were doing. And we think this shows in the end result.”

Product : Orange Gold Spot
Agency : Mother, London
Editor: John Smith
Executive Producer: Matt Buels , Kevin Byrne
Producer: Mino Jarjouro
Director : Bryan Buckley
Prod. Co. : Hungry Man
Country : United Kingdom
Other Credits : Post Production: Glassworks
Audio: 750 mph
Engineer: Nigel Crowley