ORANGE: Orange Secret Ad

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Released:	November 2007
Advertiser:	ORANGE
Agency:	Weapon7
Country:	United Kingdom
Category:	Commercial public services
Tags:	Cellurar Operator

Credits:

Description / Synopsis

Orange believe that the best things in life should be unlimited which is why they have unlimited calls and text packages.

To demonstrate this we wanted to show all the good things that Orange do for the customers. Interactive TV was chosen as a medium where we could surprise and delight our viewers. Surprise because they pressed the red button for the offer of a free SIM only to find there is much, much more on offer. Delight because viewers can spend time in a magical world between the worlds of the TV ad and the website.

This discovery then fuels people to talk about it in the real world and online increasing awareness and driving viewership.

Once in our magical world viewers have the chance to find out more about unlimited tariffs, phones and all the good things that Orange do. Good things like the chance to attend a film premiere, entry to the concert of your choice, the chance to go to the BAFTAs as well as free phones. For those in the know there is also the hidden secret thing. Press the red and yellow button to discover how to win a free unlimited contract for a year.

This is all about stimulating a discourse around the never ending good things that Orange do.


Title "Orange Secret Ad"
Agency Weapon7
City London
Advertiser Orange
Brand Name Orange
Business Sector Telecommunications Services
Date of First Publication 11/2007
Market United Kingdom
Country of Production United Kingdom
Type Television
Length 150 seconds
Tagline Good Things Should Never End