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Examples: ORANGE, United Kingdom, Mother London, Don't let a mobile phone ruin your movie. Please switch it off

Advertising campaign "Don't let a mobile phone ruin your movie. Please switch it off"

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Orange: Rob Lowe

TV-Spots Mother London
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Released: May 2008
Advertiser: ORANGE ORANGE
Agency: Mother London Mother London
Country: United Kingdom United Kingdom
Category: Commercial public services Commercial public services
Awards: Cannes Lions 2008 Film Bronze Cannes Lions 2008 Film Bronze
Clio Awards 2009 TV Silver Clio Awards 2009 TV Silver
Tags: Cellurar Operator Cellurar Operator
Cannes 2008 Cannes 2008
Creative review Creative review
tv-spot tv-spot
Creativity Creativity

Credits:

Advertiser: ORANGE
Product/Service: ORANGE
Advertising Agency, City: MOTHER, London
Country: UNITED KINGDOM
Advertising Agency, City: MOTHER, London
Country: UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites/Stephen Butler
Copywriter: David Kolbusz/Rob Doubal/Augusto Sola
Art Director: David Kolbusz/Rob Doubal/Augusto Sola
Agency Producer: Juliet Pearson
Production Company, City: HUNGRY MAN, London
Country: UNITED KINGDOM
Producer: Mino Jarjoura
Director: Bryan Buckley
D.O.P/Lighting Cameraman: Scott Henrickson
Editor: John Smith @ The Whitehouse
Post Production: Glassworks

Synopsis
After five years in service, the Orange Film board campaign has gone through various developments, but at its core is a desire to offer insights into the film making industry and remind cinemagoers to turn their phones off during the movie. With his fantastic blue eyes, and dreamy looks, Rob Lowe was the perfect star to be next in the firing line. Indeed, the Board tells him that he would make a better lifeguard than politician and a pair of Speedos is flung in his face as he exits the Boards beachside mansion.

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