| Examples: PANASONIC, OXYRIDE BATTERIES, Japan, HAKUHODO |
Advertising campaign "OXYRIDE BATTERIES (The power of AA batteries)"
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OXYRIDE BATTERIES: OXYRIDE BATTERY - MANNED FLIGHT
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | June 2007 |
| Advertiser: | PANASONIC  |
| Brand name: | OXYRIDE BATTERIES |
| Agency: | HAKUHODO |
| Country: | Japan |
| Category: |
Home electronics & audio-visual
|
| Awards: |
Cannes Lions 2007 Film Bronze
|
| Tags: |
Inventors and inventions in advertising
Creative review
Selected best batteries ads
|
Credits:
Category: Household: Other
Title: MANNED FLIGHT
Advertiser/Client: MATSUSHITA ELECTRIC INDUSTRIAL
Product/Service: OXYRIDE BATTERY
Advertising Agency, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Katsunori Tsuyama/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Fumio Onchi
Advertiser's Supervisor: Toshiya Inoue
Production Company, City: HAT, Tokyo
Country: JAPAN
Director: Kaoru Yamaguchi
Producer: Toru Sugawara/Shoji Matsui
D.O.P/Lighting Cameraman: Hisao Hashimoto
Editor: Akio Nochi/Shigeru Sasaki
Music - Artist/Title: Rin Oikawa/Closer to the sky
Sound Design/Arrangement: Q
Title: MANNED FLIGHT
Advertiser/Client: MATSUSHITA ELECTRIC INDUSTRIAL
Product/Service: OXYRIDE BATTERY
Advertising Agency, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Katsunori Tsuyama/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Fumio Onchi
Advertiser's Supervisor: Toshiya Inoue
Production Company, City: HAT, Tokyo
Country: JAPAN
Director: Kaoru Yamaguchi
Producer: Toru Sugawara/Shoji Matsui
D.O.P/Lighting Cameraman: Hisao Hashimoto
Editor: Akio Nochi/Shigeru Sasaki
Music - Artist/Title: Rin Oikawa/Closer to the sky
Sound Design/Arrangement: Q
Synopsis:
Powering a plain with household batteries.
