Diet Pepsi - Forever Young: Recess

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Released:	January 2009
Advertiser:	PEPSI
Brand name:	PEPSI DIET
Agency:	BBDO Toronto
Country:	Canada
Category:	Non-alcoholic drinks Soft drinks
Tags:	tv-spot Creativity

Credits:

Titles: Recess, Sleepover
Client: Diet Pepsi
Agency: BBDO Toronto
Creative Director: Ian MacKellar
Art Director: Andrew Hart
Copywriter: Adam Bailey
Producer: Angela Carrol
Production Company: Partners Film, Toronto
Director: Joachim Back
Executive Producer: Gigi Realini
Producer: Albert Botha
Director of Photography: Jim Frohna
Editorial: Griff Henderson, School Editing, Toronto
Music/Sound Design: Hilary Albers, Ricochet, Toronto


Some words on "Sleepover" and "Recess" from Partners Film director Joachim Back.

The storytelling aspect of the scripts got my attention: playing with the contrast between hope and disaster as grown-up people try to re-live childhood but gloss over the truth of it. It was also fun to create a childhood environment with grown-ups...watch them go back to their childhood days, be more free and have fun. Everyone should do that once in a while.