Advertising campaign "Pepsi Max (Maximum Kick, No Sugar)"
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Pepsi Max: Gisele
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| View online or Subscribe now | |
| Released: | June 2008 |
| Advertiser: | PEPSICO  |
| Brand name: | PEPSI MAX |
| Agency: | CLM BBDO |
| Country: | France |
| Category: |
Non-alcoholic drinks
|
Credits:
PepsiMax is a brand for young adults around twenty. They know what they want and what they don't. Pepsi Max drinkers are living life to the maximum, they share fun with their friends...
In each film a young man is about to take a challenge, he's encouraged by his friends. But before starting he asks for a PepsiMax to help him face the challenge. The special kick takes place thru an unexpected metaphore. It allows our hero to get back into action.
Advertiser: PepsiCo
Brand Name: Pepsi Max
Production Company: Irene
Market: Africa, South America, Former USSR, Indian Subcontinent, Middle East, China, South Korea, South Eastern Asia, Europe, Oceania
Country of Production: FranceSoundtrack/Song: "The Forgotten Quest"
Tagline: Maximum kick, no sugar
Creative Director: Jean-François Sacco, Gilles Fichteberg
Art Director: David Bertram
Copywriter: Léo Berne
Director: Steve Ayson
Executive Producer: France Monnet
Account Director: Valérie Accary
Account Manager: David Leclabart, ANNE PHILIPPOT, Yvie Balbuena
Sound Producer: Fabrice Smadja
Music Company / Composer: AOC