
	E-mail: I don’t have a login Password: I forgot my password Remember me for two weeks on this computer or cancel

or Subscribe

Advanced Search
Saved Searches

Examples: PEPSI, USA, TBWA\, Pepsi - Refresh everything

Advertising campaign "Pepsi - Refresh everything"

Print ads

TV ads

Campaign "Pepsi - Refresh everything" →

Navigation

previous next

Ads Archive / TV, Cinema, Viral, Online ads

Pepsi: Will Arnett's Super Bowl Party

$TV-Spots TBWA\$

Stills from video click to enlarge

Email this page

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

	View online or Subscribe now
Released:	February 2009
Advertiser:	PEPSI
Agency:	TBWA\ $TBWA\$
Country:	USA
Category:	Non-alcoholic drinks Soft drinks
Tags:	Web Film Super Bowl 2009 commercials

Credits:

On Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world’s first online Super Bowl party at his house and refresheverything.com . Will’s guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Created by TBWA\Chiat\Day in Los Angeles, Will Arnett’s Online Super Bowl Party was just one component of Pepsi’s significant presence at Super Bowl 43.

The videos can all be found at Pepsi’s website: http://www.refresheverything. com/ and on the YouTube channel: http://www.youtube.com/pepsi
A short highlights movie is attached as well to give you the flavor of the content.

Credits:
Title: Will Arnett’s Super Bowl Party

Cast: Will Arnett
Andy Richter
Andy Daly
Rob Huebel
Paul Scheer
Peter Giles

Agency: TBWA\Chiat\Day, Los Angeles

Global Director of Media Arts: Lee Clow

Executive Creative Director: Rob Schwartz
Digital Creative Director: Olivier Rabenschlag
Creative Directors: Brett Craig, Joe Shands
Copywriters: Will Arnett, Greg Collins, Furcot, Chris Jones, Andy Richter, Rich Siegel, Paul Sincoff
Head of Production: Richard O'Neill
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Production Coordinator: Matt Magsaysay
Interactive Production Director: Robbie Whiting
Interactive Executive Producer: Derek Vandenbosch
Interactive Program Manager: Keith Bellinger
Interactive Art Director: Sonia Vaynerman

Production Company: The Famous Group Executives Producer: Andrew Isaacson
Producer: Michael Steinmann

Editorial Company: Venice Beach Editorial Editor: Daniel Reitzenstein, Rick Shambaugh, Garrett Smith
Executive Producer: Hunter Conner
Senior Producer: Cristy Pacheco
Junior Producer: Mina Nasseri