| Examples: MARS, Perfect Fit, Czech Republic, MARK/BBDO |
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Perfect Fit: Perfect Fit Dog
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| Released: | June 2008 |
| Advertiser: | MARS  |
| Brand name: | Perfect Fit |
| Agency: | MARK/BBDO |
| Country: | Czech Republic |
| Category: |
Household maintenance & pet products
|
| Awards: |
Golden Hammer 2008 Best Use of Media Silver
|
| Tags: |
Award show winner
|
Credits:
Agency: Mark BBDO
Country: Czech Republic
Entry title: Perfect Fit Dog
Product/Service: pet food
Brand name: Perfect Fit
Advertiser: Mars CR
Account director: Karolina Jureckova
Media Planner: Petr Zival / Mediacom
Creative director: Andrej Stuk, Leon Sverdlin
Art Director: Richard Axell
Copywriter: Viktor Spala
Photographer: Tomas Forejt, Richard Axell
Production company: Mimofilm
Recording studio: S Pro Alfa
Creative idea: Perfect Fit is a new super premium brand of dog food. It is a brand that really understands dogs and their needs Each type of a dog has its own food variant. To create a campaign that perfectly suits dogs and their needs, we imagined that we are all dogs. And in places, where we, dogs, go, we have placed advertising that we, as dogs, would find interesting