Advertising campaign "Pizza Hut (Coconut Shrimp Pizza)"
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Pizza Hut: Сoconut сracking
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| Released: | October 2009 |
| Advertiser: | PIZZA HUT KOREA  |
| Brand name: | PIZZA HUT |
| Agency: | Diamond Ogilvy |
| Country: | South Korea |
| Category: |
Fast food outlets & restaurants
|
Credits:
To promote Pizza Hut's coconut shrimp pizza we put together the amazing coconut breaking parade. To further strengthen Pizza Hut brand awareness, Diamond Ogilvy Seoul started an online promotional event searching for
coconut breaking experts. For Pizza Hut's coconut shrimp pizza, we show a sweet meeting of shrimp and coconut. The new product is announced through a UCC of a shrimp trying desperately to get to a coconut.
Client: Pizza Hut Korea
Agency: Diamond Ogilvy, Seoul
Chief Creative Officer: wain choi
Creative Director: Jieun KangArt Director: Seongmin Jang, Jongok Shin
Copywriter: Jaehoon Shin
Agency Producer: Jongkyu Kan