PLAYSTATION 3: Dr. Beautiful

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Released:	November 2007
Advertiser:	SONY PLAYSTATION
Brand name:	Playstation 3
Agency:	TBWA\
Country:	United Kingdom
Category:	Entertainment & leisure
Tags:	tv-spot Creativity Work Behind The Scene

Credits:

Sony Computer Entertainment is launching an international TV and online campaign for PLAYSTATION®3, to illustrate the capabilities of the ‘entertainment super computer’ in the run up to Christmas. Created by TBWA\LONDON, the campaign will first be shown online at www.thisisliving.com this week and later air on TV in the UK on 1st December with standout creative that aims to delight, entertain and engage consumers by showing the rich world of entertainment available on PS3. As well as supporting the TV campaign the website, which was created by Brighton based digital agency Kerb, will detail all of the key features and capabilities of the PS3, with a mixture of video and interactive content, and showcases many of the forthcoming games for PS3.

Product : Playstation 3
Agency : TBWA London
Creatives : Rick Russell @ Final Cut (Editor)
Al Young (Creative Director)
Julia Taylor (Art Director)
Julia Taylor (Copywriter)
Emma Rooklidge (Agency Producer)
Director(s) : Noam Murro
Prod. Co. : Biscuit/Independent
Country : United Kingdom
Other Credits : Planners - Neil Hourston and Nicole Strada
Agency producer - Emma Rookledge
Post-production - The Mill