The Lithuanian conservative: TS Online Campaign

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Released:	June 2009
Advertiser:	The Lithuanian conservative
Brand name:	POLITICAL PARTY
Agency:	Gaumina
Country:	Lithuania
Awards:	Golden Hammer 2009 Best Use of Media Diploma
Tags:	Политический пиар

Credits:

Description / Synopsis
To reach the young audience we came up with a creative online campaign.

Context
The party was perceived as oriented towards the elderly. Before the campaign, it was in third position in the ratings.

Agency Gaumina
City Vilnius
Advertiser The Lithuanian conservative
Brand Name The Lithuanian conservative
Product Name Political Party
Business Sector Political Party/Candidate
Campaign Name TS Online
Date of First Publication N/A
Country of Production Lithuania
Language English
Type Case Study
Length 185 seconds
Awards International Advertising Festival "Golden Hammer", 2009 (Diploma) for Best Use of Internet
Creative Director: Darius Bagdziunas
Art Director: Karolis Masilionis, Rockas Grigaliunas